I build communities, not just follower counts. From game-day content to year-round brand storytelling, I develop social strategies that keep sports audiences engaged, informed, and coming back.
florida victorious
Created a season-long content series using personality-driven videos filmed during media day, giving fans a behind-the-scenes look at the athletes and creating opportunities for player-focused storytelling throughout the season.
uf ice hockey club
Developed a pre-season social media content strategy designed to build excitement and anticipation for the upcoming UF Ice Hockey season. The content focused on promoting the team, engaging fans, and giving audiences a reason to follow along throughout the season.
two bits creative
Created behind-the-scenes social media content to showcase the Two Bits Creative team, projects, and culture while encouraging students to learn more about the organization and get involved.
I combine creative content with audience insights to develop social media strategies that connect with specific audiences. My work considers platform, audience, content performance, and engagement to inform stronger digital communication.
