A collection of PR writing projects developed through coursework at the University of Florida, including press releases, media pitches, campaign materials, and strategic communication pieces. These projects showcase my ability to write for different audiences, develop compelling messages, and communicate strategically.
A selection of press releases crafted for sports organizations, athletes, and media campaigns.
A news article examining community concerns surrounding proposed school closures and a potential shift to K-8 campuses in Alachua County. The story incorporates perspectives from parents, educators, and school staff while focusing on concerns surrounding student safety, logistics, and employment.
A strategic audit of the Women’s Sports Network's digital presence, evaluating brand identity, platform performance, content strategy, audience engagement, and opportunities for growth. The project includes SWOT and SOAR analyses and recommendations for strengthening WSN's social and digital presence.
A social media audit focused on strengthening the personal brand of a Division I volleyball athlete. The project evaluates her platform presence, content strategy, audience, and brand identity while developing recommendations for volleyball content, NIL opportunities, and long-term audience growth.
A mock media pitch developed for a public relations writing course, promoting SKIMS' Valentine’s Day collection through a targeted media angle. The project demonstrates my ability to identify a compelling story hook, tailor messaging to an audience, and frame a brand story for media coverage.